Made Studio · Neutral Luxe

Fluid Bear Visual Design Language

Core Palette

8 colors · Neutral Luxe
#d4b896

Milk Tea

primary · gradient start

#e8cdd0

Dusty Pink

secondary · accent surface

#a89887

Taupe

accent · gradient end

#faf5ef

Cream

page background

#fffaf3

Ivory

surface / card

#faf2e8

Snow Powder

inner highlight

#3a2a20

Ink Brown

text ink · high contrast

#6a584a

Mocha

muted text / outline

Semantic Color Tokens

CSS custom properties · Light / Dark
VariableLightDarkUsage
--background#faf5ef#1a1410Page / section background
--foreground#3a2a20#f0e8dePrimary text
--brand#a89887#d4b896Brand primary
--brand-dark#6a584a#a89887CTA / active
--brand-soft#faf2e8#2a1f18Soft background / highlight
--brand-tint#e8cdd0#3d2d24badge / tag / border
--grad-cream#d4b896#d4b896Gradient start
--grad-blush#e8cdd0#e8cdd0Gradient middle
--grad-mocha#a89887#a89887Gradient end

Primary Gradient

135° · cream → blush → mocha
Milk-tea sediment · coffee-cream bloom · caramel macchiato
linear-gradient(135deg, #d4b896 0%, #e8cdd0 50%, #a89887 100%)

Typography

Geist · next/font/google

Made Studio

Handmade Art × Cocktails · East District, Taipei

The primary typeface is Geist (a geometric sans-serif), exposed via the CSS variable --font-geist-sans. Headings can use gradient text (.text-fluid-gradient); body copy stays solid ink brown. Always use lucide-react for icons.

Usage Principles

Do this
  1. 1Use Milk Tea / Cream for large areas: page bg, section bg, card bg.
  2. 2Use Dusty Pink as highlight: badge, tag, subtle accent.
  3. 3Use Taupe / Mocha for CTA / active state: button, active link.
  4. 4Ink Brown is for text only — don't use it for large color blocks (too heavy).
  5. 5Use gradients only for decoration (hero blob, bullet, gradient text), never as a button fill (too busy).

Plain-Text Spec for AI

Copy the whole block and paste it to your poster AI
brand-spec.txt
Made Studio — Fluid Bear Visual Design Language (Neutral Luxe)

Positioning: a boutique "handmade art × cocktails" experience by Zhongxiao Dunhua Station, East District, Taipei.
Tone: low-saturation, milk-tea / apricot / dusty pink; refined lifestyle / boutique — not candy-pop cute.

Core palette:
- Milk Tea    #d4b896  primary, largest area, gradient start
- Dusty Pink  #e8cdd0  secondary, accent surface / gradient middle
- Taupe       #a89887  accent, gradient end, high contrast
- Cream       #faf5ef  page background (instead of pure white)
- Ivory       #fffaf3  card / surface
- Snow Powder #faf2e8  inner highlight
- Ink Brown   #3a2a20  text (high contrast)
- Mocha       #6a584a  secondary text / border

Primary gradient: linear-gradient(135deg, #d4b896 0%, #e8cdd0 50%, #a89887 100%)
Imagery: milk-tea sediment settling, coffee-cream blooming, caramel macchiato.

Typeface: Geist (geometric sans-serif). Headings can use gradient text; body copy stays solid ink brown.

Usage principles:
1. Use Milk Tea / Cream for large areas.
2. Use Dusty Pink as highlight (badge / tag).
3. Use Taupe / Mocha for CTA / active.
4. Ink Brown for text only, not large blocks.
5. Gradients for decoration only, not button fills.
Source: src/app/globals.css · DESIGN.md